Direct Mail Mailing Lists
BB Direct Is Your Source For Direct Mail Mailing Lists, Email Marketing, And Database Enhancement
When choosing a source for quality direct mail mailing list data, smart mailers consider more than just a low price. Time and time again, they find that partnering with an experienced provider ultimately delivers consistent results. BB Direct is that partner. We help clients understand the subtle differences in the direct mail mailing list files available to them. Below are 3 questions business owners should ask themselves when considering direct mail to promote their business.
Is direct mail the best advertising medium for your company?
Direct mail isn’t for all businesses. When considering this option, business owners should consider not only the offer, the direct mail mailing list, the creative, but also the profit per new customer. All things being equal, the larger profit per product sold, the lower the response breakeven point needs to be. More profit per sale equates to a smaller response required to break-even on your direct mail investment.
Unlike many advertising mediums, direct mail is both measurable and predictable. Because of this, you’re able to rely on the results over time. Once you build a consistence baseline for response, you can count on that same response, time and time again.
How well do you know your customers?
Not all customers are alike. Some purchase once, then go away, while others come back again and again. Some purchase larger quantities of your product or service, while others are “bite-size” buyers. The more you know about your “good” customers, the better you’re able to target in on the best direct mail mailing list for your campaign.
Are you incorporating your current customer direct mail mailing list into the campaign?
Singularly the best, most responsive direct mail mailing list is your database of current customers. The more you can utilize your current list of existing customers the better. BB Direct can show you how to capitalize on your most valuable asset. Use it for suppression, profiling and modeling, as well as mailing. Keep it clean with data hygiene and enhance it with email addresses so you get pulse your customers more regularly.
BB Direct can help you navigate through these and other questions, make smart decisions about your advertising investment, and, over the long-run, help you save time and money while maximizing your business growth.
BB Direct is a provider of quality direct mail mailing lists, email marketing, and database enhancement services. We help clients better target their prospects, increase dialog interaction with existing customers, and connect with the right people. Whether you’re seeking a direct mail mailing list or just getting started in learning about how to grow your business, BB Direct will provide a consultative sales approach to helping you make smart decisions with your marketing budget.
Need online access for quick direct mail mailing list counts and orders? We have both online and offline tools for immediate access to the best database available. With so many choices on the best way to invest your marketing budget, it only makes sense to talk with a proven, seasoned, and experienced professional. Call BB Direct today for a no obligation consultation today.
Direct Mail Mailing Lists
Email Marketing
Data Hygiene
Making the Most of Your Mailing List
Like so many business decisions, careful planning is necessary to make the most of your targeted direct marketing list choice. Don’t make the mistake that the lowest priced list is your best option. Take a little more time in your choice to learn how the mailing list is compiled or created. The more you understand the compilation methodology, the better you’re able to make smart decisions.
Call and ask one of our list experts any questions you have about how to tackle your own unique marketing challenges. They can walk you through the various components of direct mail, list buying, and response measurable. We want you to succeed with your advertising investment so you’ll come back again and again. Our goal is your success.
Whether you’re a novice at this new marketing thing, or you’ve been working with direct mail mailing lists data your entire career, the database industry is continually changing. Likewise, our population is responding differently than they did only a couple of years ago. Therefore, your marketing strategy must also be continually changing to stay ahead of the curve, gain new customers, and keep in contact with them.
Our most valuable Tips are listed below for making the most of your mailing list.
- Keep It Clean
Your mailing list is like fresh fruit, the longer is sits, the older and more stall it gets. People relocate, experience life-change events, and buy from your competitor. We recommend processing your list through the National Change of Address system at least every quarter. This will reduce the number of misdirected mail pieces, as well as, keep your postage cost down.
- Cap Your Selects
Most targeted mail includes various selects to help better target you direct mail mailing list audience. Many mailers will decide that their best audience is one with an age range. They may choose age 30 or greater. But, consider reducing the amount of direct mail your send out by capping the age select. Instead of 30 or greater, consider capping it to…say….age 30 to age 75. Is your ideal client older than 75? If not, cap it. You’ll still get the same response but reduce your overall investment costs.
- Measure Measure Measure
By design, direct mail is measurable. Unlike many mediums, you can measure your response by incorporating a response vehicle to your mailing. That way, you’re able to immediately rate performance as compared to other mailings, or advertising medium. Don’t pass on this truly unique by-product when using postal direct mail. Measure your campaigns every time in a way that allows you to make continual improvements.
Making Email Work Is What We Do
Whether you’re looking for an acquisition email campaign or needing to append email addresses to your existing customer direct mail mailing list, BB Direct can help you make the most of your email marketing strategy.
Email Lists
BB Direct offers the most comprehensive selection of email list marketing services anywhere. Wanting to increase your site visits, promote early registration, drive retail sales, highlight new products or services, garner donor attention, or invite people to an event sale, we can walk you through the “ins and outs” of email deployment and give you sound advice. Acquisition email is an email campaign where a business is attempting to “acquire new customers” via email. In most all cases, the business owner provides the HTML creative and we broadcast that creative out on their behalf. The business owner never takes procession of the email addresses.
2 Postal Plus Email
Otherwise known as Match and Deploy, the Postal Plus Email is a process of deploying email addresses that match your customer postal direct mail mailing list. The Postal Plus Email process is great for supplementing your postal direct mail campaign with an email push. You do not receive the email addresses of what is sent out, rather you would provide us with your postal addresses, we would pass it against our email database and where there is a postal match, we would broadcast to the emails we find as a match. We typically find a match rate of about 17% to 20%.
Email Append
Our email append service team is the best in the business. Email appending is simply taking your direct-mail-mailing-list and appending email addresses to it. We send you your list back and you then own the email addresses. From there, you’re able to deploy to you those customers as often as you wish. Prior to releasing the data to you, we deploy an opt-out request, also known as, a permission pass, inviting any email recipients to “opt-out” of receiving your messaging.
Most marketers today rely on BB Direct to keep them abreast of the various changes within the industry of digital marketing. If you have questions about email marketing, or would like to discuss out we could help you with your digital marketing strategy, give us a call or email us at info@bbdirect.com.
National Change Of Address
NCOA, short for National Change Of Address process is the process of passing a mailing list of postal names and addresses against the USPS NCOA Move database, and updating the list of postal address changes where available. Typically, the process corrects addresses as far back as 48 months, but with the New Move Requirements of the USPS, most mailers are can use the 18 month NCOA to update their database.
The 48 Month National Change of Address maintains all the submitted address changes within the last 4 years. Submit your file to this system and you receive your direct mail mailing list back with corrected addresses. The 18 Month National Change of Address is the same as the 48 Month, but doesn’t maintain address corrections beyond 18 months ago.
If you’d like to learn more about how to make improvements to your database, call your representative at BB Direct today, or email us at info@bbdirect.com.
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Medication Adherence Score
Assembled disparate data in an effort to better understand a range of human behaviors.
Fair Isaac Co, the company that created and maintains the algorithm for determining an individual’s credit score, says they can predict, among other things, the likelihood that a person will take his or hers prescribed medication. They call it the Medication Adherence Score and it’s the latest innovation in predictive mailing list data.
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